Search Marketing

     A Reverse Tide Learning Page

learn seo


Search marketing has become one of the biggest points of emphasis for businesses everywhere. And why not? If a customer is searching for the product/service you offer, of course you want the business to appear in their results.

For this reason, companies that do their search marketing really well find this to be one of the highest ROI initiatives they can do. And as common sense would tell you, a whole industry of marketers helping such companies has emerged.

Whether Search Engine Optimization (SEO), Paid Search, or any other search related marketing strategy, this is a great specialization for marketers to consider. There’s not a single business in the world that wouldn’t want to improve their search marketing performance.

When it comes to learning about Search Marketing, however, there’s almost too many sources to consider. It can get overwhelming. Which is why we have turned this into a learning path of the best sources, most important subjects to cover, and best career resources to make this lucrative for marketers.


On the left, each tab represents a subject. And then within each subject, we’ll explain how to learn it best…

A Comprehensive Search Course

Search Marketing School is the most comprehensive curriculum we found on the internet for search. It covers everything we mentioned in this section’s introduction. It receives rave reviews and comes from a highly reputable marketing education site. 

While the course’s cost is a bit expensive, the curriculum is so comprehensive that we have exhausted all the Search Marketing topics you need to learn (and it would be roughly the same price if you took each of these subjects individually on other sites).

Our motto is quality over price, as long as price is reasonable. And compared to more formal education options, this price is very, very reasonable. So we’re going with this one! Then the rest of the Learning Path will be quite cheap to make up for the cost of this course. 

SEO Only

The comprehensive MarketingProfs course we suggested in the first tab is great if you want to learn the totality of Search. However, some people might be here for SEO only. And if this is the case, we want to suggest an alternative to that course – DistilledU Search. This covers SEO even more thoroughly and is cheaper.

Don’t Forget Marketing Fundamentals

If you’re coming to this page from our Marketing Learning Path, you’ve heard this before. If not, pay attention because this is important. 

In the marketing world, learning the fundamentals are absolutely critical. Things like persuasion, sales, branding, creativity, and measurement. We learn marketingview Search Marketing as more of a marketing specialization, which is great but not a full education on the subject. Marketers will always be more effective if they understand the totality of marketing and the different skills/subjects that lead to success. This is why we recommend starting with that learning path and choosing Search as a specialization. 

If you haven’t been to this page, check it out. There’s an abundance of amazing content that can help your marketing education and career more than strictly learning Search technical topics. And if you’re not convinced, consider that Search is a crowded field and only popular using today’s technology. So at the very least, it’s best to have a diverse skill-set. Here’s our link:

General Marketing Learning Path 

And if you’ve already been there, continue on with this awesome marketing specialization!

Get Experience

The only way to truly learn search marketing is through experience. So it’s time to offer exactly that. We wrote an article that helps you get started whether you have existing experience or not. We have many ideas to build that resume up!

Article: Get Experience in Search Marketing

search seo marketing experience


We commend you for your choice learn marketing skills. This will help you take the next step up in your career. But how can you turn skills into real job outcomes?

The following guides will help you apply your new skills and see significant career benefit…

Building a Top Resume

It’s pretty tough to differentiate yourself in the job market. But now that you’ve learned a valuable new skill, we think you can do it with your resume. 

With this guide, you get massive career benefits…resume standout

  • 15 innovative, attractive resume templates
  • The resume styles employers like
  • Highlighting your top qualifications
  • What to put in each section
  • Modern and innovative resume techniques

For more information and to sign up, visit our Building a Top Resume Guide Page

Writing an Amazing Cover Letter

Cover letters are the first thing employers will see when you’re applying to them. So you certainly want it to look good and make a strong case for you to get the job!

Our guide helps youAmazing cover letter be attention-getting, persuasive, and get that interview. So here’s how we’ll do it…

  • What to include in your cover letters
  • Tons of attention-getting examples
  • Innovate, modern letter formats
  • Job application sales psychology

For more information and to sign up, check out our page Writing Amazing Cover Letters Guide

Create a Professional Portfolio

Now that you have better qualifications, it’s time to PROVE it to employers. This is what they love even more than resumes! Portfolios are your edge compared to other applicants. 

Professional Portfolio

The Portfolio Guide will help with…

  • What is a portfolio?
  • What to put in a portfolio?
  • Tons of examples
  • Proving your skills
  • Making this your application’s edge!

For more information or to sign up, visit our page – Creating a Professional Portfolio Guide

Owning the Interview

The interview is the equivalent of closing the sale. This is when you’re getting more personalized and thus requires substantial preparation.

interview guide

Here’s what this guide covers…

  • Common questions
  • How to best prepare
  • Mock interviews (of different formats)
  • How to stand out from other applicants
  • Closing the sale (to get the job)

For more information or to sign up, visit our page Owning the Interview Guide

The Business Proposal

Everyone should know how to do a business proposal but few do! Yet it’s so important to advance in your career (job applications, bidding on work, proposing ideas, etc).

This guide helps you do more…business proposal

  • What to include in proposals
  • 3 examples
  • Why proposals are so important

For more information or to sign up, visit our page The Business Proposal Guide

Increasing Freelance Sales

Sales can be a freelancer’s biggest challenge. But it doesn’t have to be so bad. We’re here to help! This guide will help you improve with:

increase freelance sales

  • Business Proposals (includes our $25 guide)
  • Better marketing your qualifications
  • Sales strategy and approach optimization
  • Developing great negotiation skills

For more information or to sign up, visit our page – Increasing Freelance Sales Guide 

Freelance Business Optimization

Rather than go from gig to gig, you can do better. Your freelancing can be built into a full business and earn much better, more consistent revenue.

freelance business expansion

This guide helps the freelancer:

  • Establish a great reputation
  • Negotiating increasingly better deals 
  • Utilize important business resources
  • Increase revenues
  • Think more like a business owner

For more information or to sign up for this guide, visit our page at Freelance Gigs to Lucrative Business Guide


Marketing Qualifications

Now that you’ve improved your marketing skills, it’s time to focus on how to write them specifically. What do employers look for when hiring marketers? 

Our Marketing Qualifications & Career Guide helps you give employers what they seek. It covers…marketing career guide

  • Writing qualifications impactfully
  • Focusing on what hirers want in marketers
  • Proving marketing skills and experience
  • Marketing job specific application tips

This guide is one of a kind… we don’t know of anyone else providing such specific advice! And best of all, it’s super cheap! For more information or to sign up, check out our page:

Marketing Qualifications & Career Guide


1 on 1 Career Help For You

We want to work with YOU directly. What can we focus on?

  • Tailoring your application to specific jobsReverse Tide blog
  • Writing custom business proposals
  • Resume and cover letter reviews
  • Mock interviews
  • Portfolio development
  • Any custom career topics you want!

For more information or to sign up for a time slot today, visit our page Reverse Tide Personalized Career Services


The final section of the Search Marketing Learning Path will focus on the most detailed and up to date Search strategies and trends. As we’ve said, things change regularly and there are many people providing outstanding advice, case studies, and updates.

Top Search Marketing Websites

The sources we link here are our favorites websites and blogs in the world of Search Marketing. We’d encourage you to subscribe to them or follow their free content, as there’s a wealth of knowledge being poured from these sites…

The Moz Blog
Search Engine Land
Search Engine Watch

Top Search Marketing Podcasts

Podcasts are a great way to learn, as you listen to them while multi-tasking on something else. Perhaps on your commute to work/school. Maybe on public transportation. At the gym or while walking around. In the shower. 

SEO Rockstars and SEO Podcast: The Unknown Secrets of Internet Marketing are the best. 

Top Search Marketing Forums

One thing to ensure you haven’t underestimated is the power of your peers. Whatever you’re learning, it’s always convenient to have a place to collaborate with similar minded people. Being in Search, you may have questions or may simply want to participate in a discussion on various marketing topics.

The learning potential is really strong no matter how you use these forums. Warrior Forum and SEO Chat Forums are the best on this topic.

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