Email Marketing

     A Reverse Tide Learning Page

learn email marketing


Talking with marketers, they’ll tell you that perhaps the best Return on Investment comes from the email channel. First of all it’s virtually cost-free to send mass emails. And second, response rate is more consistent than the competition in social media, direct mail, tv advertising, and other mediums. So this adds up to a really successful channel to market in.

Of course it’s not as simple as pressing the send button. You have to devise innovative campaigns, accumulate a good email list, effectively leverage technology, and convert customers. So in this learning path, we’ll talk all about how to be successful in all these topics and more.


A Comprehensive Email Course

Email Marketing Master Course is the most comprehensive curriculum we found on the internet for email. It covers the subject in incredible depth, receives rave reviews, and comes from a highly reputable marketing education site. 

While the course’s cost is a bit expensive, the curriculum is so comprehensive that we have exhausted all the Email Marketing topics you need to learn (and it would be roughly the same price you took each of these subjects individually on other sites).

Our motto is quality over price, as long as price is reasonable. And compared to more formal education options, this price is very, very reasonable. So we’re going with this one! Then the rest of the Learning Path will be quite cheap to make up for the cost of this course. 

Building a Huge Email List

The one thing our comprehensive course didn’t cover is actually building an email list in the first place. A lot of this is common sense, however, if you’ve never done it before, it’s good to have a reference guide to all the ways you can make it happen. Our other favorite marketing site, HubSpot was nice enough to list them all and link tons of other articles to help you build that list to greatness: 25 Simple Ways to Grow Your Email List

Don’t Forget Marketing Fundamentals

If you’re coming to this page from our Marketing Learning Path, you’ve heard this before. If not, pay attention because this is important. 

In the marketing world, learning the fundamentals are absolutely critical. learn marketingThings like persuasion, sales, branding, creativity, and measurement. Remember that the success of any email campaign requires you to actually be a good marketer. You can know the technology and approach really well but if you can’t write good, persuasive content or sell your customers, you won’t succeed. This is why we recommend starting with basics and choosing Email as a specialization. 

If you haven’t been to our General Marketing Learning Path, check it out. There’s an abundance of amazing content that can help your marketing education and career more than strictly learning Email technical/strategic topics. And if you’re not convinced, consider that digital marketing and email specifically is a crowded field and only popular using today’s technology. So at the very least, it’s best to have a diverse skill-set. Here’s our link…

General Marketing Learning Path 

And if you’ve already been there, continue on with this awesome marketing specialization!

Get Experience

Experience is always the best way to learn a new subject and email is no exception. So rather than sit there learning theory for ages, it’s time to go try it for yourself.

We wrote an article to give you some ideas on getting experience whether you already have some or not. Check it out – Get Email Marketing Experience


We commend you for your choice learn marketing skills. This will help you take the next step up in your career. But how can you turn skills into real job outcomes?

The following guides will help you apply your new skills and see significant career benefit…

Building a Top Resume

It’s pretty tough to differentiate yourself in the job market. But now that you’ve learned a valuable new skill, we think you can do it with your resume. 

With this guide, you get massive career benefits…resume standout

  • 15 innovative, attractive resume templates
  • The resume styles employers like
  • Highlighting your top qualifications
  • What to put in each section
  • Modern and innovative resume techniques

For more information and to sign up, visit our Building a Top Resume Guide Page

Writing an Amazing Cover Letter

Cover letters are the first thing employers will see when you’re applying to them. So you certainly want it to look good and make a strong case for you to get the job!

Our guide helps youAmazing cover letter be attention-getting, persuasive, and get that interview. So here’s how we’ll do it…

  • What to include in your cover letters
  • Tons of attention-getting examples
  • Innovate, modern letter formats
  • Job application sales psychology

For more information and to sign up, check out our page Writing Amazing Cover Letters Guide

Create a Professional Portfolio

Now that you have better qualifications, it’s time to PROVE it to employers. This is what they love even more than resumes! Portfolios are your edge compared to other applicants. 

Professional Portfolio

The Portfolio Guide will help with…

  • What is a portfolio?
  • What to put in a portfolio?
  • Tons of examples
  • Proving your skills
  • Making this your application’s edge!

For more information or to sign up, visit our page – Creating a Professional Portfolio Guide

Owning the Interview

The interview is the equivalent of closing the sale. This is when you’re getting more personalized and thus requires substantial preparation.

interview guide

Here’s what this guide covers…

  • Common questions
  • How to best prepare
  • Mock interviews (of different formats)
  • How to stand out from other applicants
  • Closing the sale (to get the job)

For more information or to sign up, visit our page Owning the Interview Guide

The Business Proposal

Everyone should know how to do a business proposal but few do! Yet it’s so important to advance in your career (job applications, bidding on work, proposing ideas, etc).

This guide helps you do more…business proposal

  • What to include in proposals
  • 3 examples
  • Why proposals are so important

For more information or to sign up, visit our page The Business Proposal Guide

Increasing Freelance Sales

Sales can be a freelancer’s biggest challenge. But it doesn’t have to be so bad. We’re here to help! This guide will help you improve with:

increase freelance sales

  • Business Proposals (includes our $25 guide)
  • Better marketing your qualifications
  • Sales strategy and approach optimization
  • Developing great negotiation skills

For more information or to sign up, visit our page – Increasing Freelance Sales Guide 

Freelance Business Optimization

Rather than go from gig to gig, you can do better. Your freelancing can be built into a full business and earn much better, more consistent revenue.

freelance business expansion

This guide helps the freelancer:

  • Establish a great reputation
  • Negotiating increasingly better deals 
  • Utilize important business resources
  • Increase revenues
  • Think more like a business owner

For more information or to sign up for this guide, visit our page at Freelance Gigs to Lucrative Business Guide


Marketing Qualifications

Now that you’ve improved your marketing skills, it’s time to focus on how to write them specifically. What do employers look for when hiring marketers? 

Our Marketing Qualifications & Career Guide helps you give employers what they seek. It covers…marketing career guide

  • Writing qualifications impactfully
  • Focusing on what hirers want in marketers
  • Proving marketing skills and experience
  • Marketing job specific application tips

This guide is one of a kind… we don’t know of anyone else providing such specific advice! And best of all, it’s super cheap! For more information or to sign up, check out our page:

Marketing Qualifications & Career Guide


1 on 1 Career Help For You

We want to work with YOU directly. What can we focus on?

  • Tailoring your application to specific jobsReverse Tide blog
  • Writing custom business proposals
  • Resume and cover letter reviews
  • Mock interviews
  • Portfolio development
  • Any custom career topics you want!

For more information or to sign up for a time slot today, visit our page Reverse Tide Personalized Career Services


The final section of the Email Marketing Learning Path will focus on the most detailed email strategies and trends. As we’ve said, things change regularly in marketing and there are many people providing outstanding advice, case studies, and updates.

Top Email Marketing Websites

The sources we link here are our favorites websites and blogs in the world of Email Marketing. We’d encourage you to subscribe to them or follow their free content, as there’s a wealth of knowledge being poured from these sites…

Campaign Monitor
EDM Designer
Email Monks Blog
Return Path

Top Email Marketing Podcasts

Podcasts are a great way to learn, as you listen to them while multi-tasking on something else. Perhaps on your commute to work/school. Maybe on public transportation. At the gym or while walking around. In the shower. 

Honestly, refer to our Content Marketing or General Marketing pages for our podcast recommendation there. Obviously the advice in these subjects are applicable to the email distribution channel. Here we’ll also list a few email specific podcasts (although admittedly it’s a tough subject to discuss via audio). Regardless, check out Ask Me Anything About Email Marketing and Litmus Email Design Podcast.

Top Email Marketing Forums

One thing to ensure you haven’t underestimated is the power of your peers. Whatever you’re learning, it’s always convenient to have a place to collaborate with similar minded people. When it comes to Email, you may have questions or may simply want to participate in a discussion on various marketing topics.

The learning potential is really strong no matter how you use these forums. Warrior Forum is the place to go for all marketing subjects.

Email Marketing Technology

There is some awesome technology for email marketers to take advantage of. A good email marketing platform will help you write, design, and send your emails. It will help you build and maintain your email list. It will help with segmenting your audience, running tests, and measuring response. Basically, all the things you need to scale in running an effective email operation. These tools are absolutely essential and should be something all marketers pay close attention to.

There are many email applications and services to use. Some of the most popular and well rated are MailChimp, Aweber, ActiveCampaign, OptinMonster, and GetResponse . So check these out, learn how beneficial they can be, and stay up to date with tech in the email marketing world.

about reverse tide

Subscribe to 'The Tide' Newsletter!

Exclusives, premium content, and other value-adding education/career/lifestyle goodies

You have Successfully Subscribed!