Content marketing is perhaps the hottest topic in the marketing world right now. Companies have realized that good, free content is an attractive way to build great search engine rankings, tons of customer trust, and awesome word of mouth. No matter what your line of business or what your product/service, content marketing is something every business should do.
While business owners and their staff can easily create content of their own, they often turn to marketing experts to optimize its sales potential. Whether you’re trying to break into the industry as a marketer or want to create content that converts customers for your current company, this page will help you learn how. Our Content Marketing Learning Path is designed to optimize your content creation efforts for its marketing benefits.
On the left, each tab represents a subject. And then within each subject, we’ll explain how to learn it best…
Before we get into the detail of great content marketing, we want to actually define the subject. A lot of people don’t really know what content marketing means or why businesses should do it. At its most basic definition, content marketing is simply creating a tangible resource useful for customers and remaining brand-consistent. The reason a business does this is to either directly or indirectly please customers and get them to buy their product/service.
So yes, that’s still a bit vague. However, check out this list… Convince & Convert’s Blog has come up with 105 different content types that achieves this purpose and qualifies as content marketing.
Content Marketing Crash Course is the most comprehensive curriculum we found on the internet for content. It covers the subject in incredible depth, receives rave reviews, and comes from a highly reputable marketing education site.
While the course’s cost is a bit expensive, the curriculum is so comprehensive that we have exhausted all the Content Marketing topics you need to learn (and it would be roughly the same price if you took each of these subjects individually on other sites).
Our motto is quality over price, as long as price is reasonable. And compared to more formal education options, this price is very, very reasonable. So we’re going with this one! Then the rest of the Learning Path will be quite cheap to make up for the cost of this course.
If you’re coming to this page from our Marketing Learning Path, you’ve heard this before. If not, pay attention because this is important.
In the marketing world, learning the fundamentals are absolutely critical. Things like persuasion, sales, branding, creativity, and measurement. Remember that you’re creating content for marketing purposes and it’s important to maintain the skills necessary to be effective in marketing. We view Content Marketing as more of a marketing specialization, which is great but not a full education on the subject. This is why we recommend starting with that learning path and choosing Content as a specialization.
If you haven’t been to this page, check it out. There’s an abundance of amazing content that can help your marketing education and career more than strictly learning content technical topics. And if you’re not convinced, consider that content creation is a crowded field and only popular using today’s technology. So at the very least, it’s best to have a diverse skill-set.
Here’s our link – General Marketing Learning Path
And if you’ve already been there, continue on with this awesome marketing specialization!
Since the MarketingProfs covered this subject so comprehensively, it’s your option whether you want to take a second course. However, we recommend it since this course has such a great curriculum and is so focused on building revenue. We’d be remiss not to include it and suggest it as an advanced learning option.
Remember that your mission is to convert customers. That’s how the business will achieve success and that’s how the marketing will be judged. This course gets you advanced in that skill-set – Advanced Copywriting Strategies for Online Sales
Let’s start brainstorming some really interesting projects that would help you learn through experience. Ideally, you’ll learn through a paid gig with a real client. However, if you have any trouble procuring gigs, you can do these projects on your own.
As we’ve said repeatedly, this is the method where you’ll learn the most and retain the most. So we’d highly recommend taking this seriously and not skipping over this section in favor of immediately getting a job. You’ll be much more effective in both the long and short term if you commit to some dedicated experiential learning time.
Our article – Getting Content Marketing Experience
We commend you for your choice learn marketing skills. This will help you take the next step up in your career. But how can you turn skills into real job outcomes?
The following guides will help you apply your new skills and see significant career benefit…
It’s pretty tough to differentiate yourself in the job market. But now that you’ve learned a valuable new skill, we think you can do it with your resume.
For more information and to sign up, visit our Building a Top Resume Guide Page
Cover letters are the first thing employers will see when you’re applying to them. So you certainly want it to look good and make a strong case for you to get the job!
For more information and to sign up, check out our page Writing Amazing Cover Letters Guide
Now that you have better qualifications, it’s time to PROVE it to employers. This is what they love even more than resumes! Portfolios are your edge compared to other applicants.
The Portfolio Guide will help with…
For more information or to sign up, visit our page – Creating a Professional Portfolio Guide
The interview is the equivalent of closing the sale. This is when you’re getting more personalized and thus requires substantial preparation.
Here’s what this guide covers…
For more information or to sign up, visit our page Owning the Interview Guide
Everyone should know how to do a business proposal but few do! Yet it’s so important to advance in your career (job applications, bidding on work, proposing ideas, etc).
For more information or to sign up, visit our page The Business Proposal Guide
Sales can be a freelancer’s biggest challenge. But it doesn’t have to be so bad. We’re here to help! This guide will help you improve with:
For more information or to sign up, visit our page – Increasing Freelance Sales Guide
Rather than go from gig to gig, you can do better. Your freelancing can be built into a full business and earn much better, more consistent revenue.
This guide helps the freelancer:
For more information or to sign up for this guide, visit our page at Freelance Gigs to Lucrative Business Guide
Now that you’ve improved your marketing skills, it’s time to focus on how to write them specifically. What do employers look for when hiring marketers?
This guide is one of a kind… we don’t know of anyone else providing such specific advice! And best of all, it’s super cheap! For more information or to sign up, check out our page:
We want to work with YOU directly. What can we focus on?
For more information or to sign up for a time slot today, visit our page Reverse Tide Personalized Career Services
The final section of the Content Marketing Learning Path will focus on the most detailed Content strategies and trends. As we’ve said, things change regularly in marketing and there are many people providing outstanding advice, case studies, and updates.
The sources we link here are our favorite websites and blogs in the world of Content Marketing. We’d encourage you to subscribe to them or follow their free content, as there’s a wealth of knowledge being poured from these sites…
Podcasts are a great way to learn, as you listen to them while multi-tasking on something else. Perhaps on your commute to work/school. Maybe on public transportation. At the gym or while walking around. In the shower.
One thing to ensure you haven’t underestimated is the power of your peers. Whatever you’re learning, it’s always convenient to have a place to collaborate with similar minded people. When it comes to Content, you may have questions or may simply want to participate in a discussion on various marketing topics.
The learning potential is really strong no matter how you use these forums. Warrior Forum is the place to go on this subject.
It’s not easy to create regular content. You have to think of interesting ideas and make sure it’s something that can generate an interested audience. You have to relate it to your brand. You often need good news, facts, statistics, etc within your industry. So what’s the best way to do this? Consider using content curation technology, which extracts information from around the internet for such purposes.
It’s great to write great content but the question is how you’re going to distribute it to your audience. Technology makes this really easy but it’s also dependent on the channel you want to distribute it in.
You could do it via email. Refer to our Email Marketing Learning Page for all the best email applications and technology.
You could do it via social media. Refer to our Social Media Learning Page for all the best social sharing technology.
You could do it in many other ways. Mailings, on your website, as guest posts on other websites, through the media. Leveraging technology to improve your distribution will only help!
The final technology category that can be very helpful for content marketers is all the different content creation technology out there. It obviously depends on the format of your content but each has its own helpful applications. Here are a few suggestions to get you started…
For writers, you want some good tools to help you organize ideas, write, and edit. You can use technology to help with each of these things. Evernote, Mindly, Dragon Speech Recognition, and Hemingway are some great tools to start with.
For audio and video content creators, you need some good filming and editing software. We use Camtasia for all of the above and find it to be outstanding.
For graphic design related content, you’ll need some good software to get you going. Marketers typically use Adobe Illustrator and Indesign . However, you may want other tools if you’re not a designer so take a look at Canva, Snappa, Pablo, and Adobe Spark.